It’s official the week of mayhem and madness has begun. Yes Thanksgiving’s on Thursday but to all the crazed consumers out there, more importantly the following day marks the even bigger holiday- Black Friday. I have no doubt that the Best Buy lines will still overflow and the fights will still erupt from shoppers gone mad with potential savings (seasons greetings everyone!) but maybe- just maybe- this is a good year to rethink consumerism gone mad. Of course we’ll shop for our loved ones, but what about giving a gift that in turns gives back? We’ll be featuring some alternative Shopping Gone Good options this week so make sure and stay tuned.
First up? Our dear friends at TOMS Shoes. It’s not surprising that the company who year around is in giving mode is taking it one (maybe twenty) steps further this Holiday season. Their business model is based completely on a One-for-One mission; for every pair of shoes purchased, a pair of shoes will be given to a child in need. They just launched their Holiday Project: 30K in 30 Days. Share the video below with friends, family, long-lost elementary school friends, co-workers etc and help TOMS make a difference this holiday season.
By: Naomi Hirabayashi
